Millennials Prioritize Food Health, Sustainability

When it comes to making food purchasing decisions, Millennials prioritize health, taste, sustainability, and company transparency, according to a recent analysis of 12.5 million social media posts and other online commentaries.

The study, conducted by CBD Marketing, found consistent likes and dislikes among Millennials. Millennials represent $10 trillion in lifetime buying power. Smart businesses can take advantage of these insights to develop products that will resonate with this audience and also create targeted marketing campaigns.

Millennial likes

• Cooking and food prep

• Smoothies and breakfast food

• Cultural meals and flavors

• Meal kits and alternative food delivery methods

• Environmentally conscious, transparent food manufacturers

• Specialty grocery stores like Trader Joe’s and Whole Foods

• Sparkling and plain water, green tea, alternative juices, and drinks promoting natural energy, digestive health, and immunity

• Plant-based milk, kombucha, and cold brew

Millennial dislikes

• Steak and potatoes

• The frozen meal section and snack aisle

• Walmart and other multi-purpose grocery stores

• Pop and soda, fruit juices, and diet shakes

• Fad diet foods, fat-free options, TV dinners, and other convenience foods

• Cow’s milk

• Plain coffee

Want to learn more about what Millennials think about food? Here are some related articles:

• Today’s Millennial: Tomorrow’s Organic Parent

• Report: Millennials’ Food Choices Reflect Their Values and Lifestyle

• Millennials’ Eating Habits Are Changing the Food Landscape

• What Millennials Want From Snack Foods

• 6 Ways the Food Industry is Changing to Appeal to Millennials