Kraft, Gatorade Top YouGov’s Rankings of Most Considered F&B Brands

Kraft and Gatorade topped YouGov’s 2023 rankings for food and beverage brands. Every day, YouGov asks consumers, “When you are in the market next to make a purchase, which brands would you consider?” The percentage of consumers who would consider a particular brand is its “consideration score.”

Here are this year’s rankings for food and beverage:

Top 10 food brands

• Kraft

• Hershey

• Frito-Lay

• M&M’s

• Campbell’s

• Lay’s

• Pillsbury

• Doritos

• OREO

• Land-O-Lakes

Top 10 beverage brands

• Gatorade

• Lipton

• Coca-Cola

• Ocean Spray

• Tropicana

• Minute Maid

• AriZona Iced Tea

• Welch’s

• V8

• Folgers