Gen Z Really Loves Food and Beverage Brands – Especially M&Ms

Colorful Chocolate M&ms In And Out Of Focus On White Background.

Food and beverage brands made a great showing on Morning Consult’s list of Gen Z’s Favorite Brands for 2022. A full half of the 40 brands on the list are F&B products. M&Ms came in the highest at #5.

Here are all of the F&B brands that made the list, in order. All of them have a favorability rating of more than 70% among Gen Z:

  • M&Ms

  • Doritos

  • KitKat

  • Oreo

  • Gatorade

  • Cheetos

  • Sprite

  • Pringles

  • CapriSun

  • Skittles

  • Chips Ahoy

  • Twix

  • Domino’s

  • Coca-Cola

  • Cinnamon Toast Crunch

  • Snickers

  • Kool-Aid

  • Subway

  • Reese’s

  • Lunchables