Gartner Predicts 50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025

The Gartner Marketing Predictions for 2024 and Beyond Explore How Marketers Can Navigate the Balance Between Advancing Technology and Maintaining Consumer Trust

By 2027, 20% of brands will lean into positioning and differentiation based on the absence of AI in their business and products.

By 2026, 80% of advanced creative roles will be tasked with harnessing GenAI to achieve differentiated results, requiring CMOs to spend more on this talent.

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.

By 2026, 60% of CMOs will adopt content authenticity technology, enhanced monitoring, and brand-endorsed user-generated content (UGC) to protect their brands from deception unleashed by GenAI.

About Gartner for Marketing Leaders